Did I get your attention? If you are reading this then my opening line worked, it drew you into this posting.
Your site, probably like mine, has nothing to do with whether I'm sexy or not but what we have in common...our requirement to convert Visitors into Customers and potentially generate as much revenue as possible. To find out how we increase Conversions and generate Revenue read on...
There are only a handful of ways to convert visitors into Customers:
- You create a web page and hope to hell that the message is clear and it draws in them in.
- You hire a company to create a web site for you, hoping their expertise helps you converts visitors.
- You purchase a web site template thinking that its the best way to increase your Customer base.
- You create your own home page in HTML and get some help from the techie student.
- Is there a fifth option? Sure...But there is only one that really works! It's one that nearly every small business owner has never heard of. Google knows the answer and ta da...
Answer: You need some kind of Landing Page with A/B Testing!
What is a Landing Page with A/B Testing? Now for those of you have heard of A/B Testing then you probably have done all kinds of research to find out how it works and what effort is required to start a test. And if you are a small business person you probably shook your head (or scratched your head) trying to figure out how to insert script into your web page, analyze statistics, and then pull up your sleeve and rebuild your Landing Page from scratch to match the winning page.
For those of you not familiar with a Landing Page, it's basically a Web Page with a Web Form that Converts a Visitor into a Customer. The goal of a Landing Page is to generate a Reaction that grabs the Visitors attention.
So what is A/B Testing? Basically there is software on the Internet that allows you to create variations of a Web Page which are served to users. When a user clicks input type elements on the Page, that Hit is saved into a database for future analysis. Basically variations on the page in one or more web pages, are analyzed to see if one page design increased conversion over another page.
Sound simple doesn't it...If you said Yes you would be partly correct. If you did your research, you came across Google Website Optimizer. It's a great tool if you have developers handy. It requires script to be inserted inside each HTML element in a web page. When the page loads special tags flip variations of an HTML element to the user. A click on that variation is recorded in a database for future analysis. So... if you have a team of developers on standby then you are good to go. Did I just hear a cough? Now if you are a small business owner, do you have the time or resources to crack open a page and inject script all over the place? And even if you could do that, you would have to analyze the winning elements and then rebuild the page to match the Google modifications? Yikes! Strike One!
As an answer to Googles 'manual' system, visual tools were introduced to limit the amount of code to inject into a page. Tools like Visual Website Optimizer load a copy of your web page into a frame on their site. From within that frame you can drag any html element around (images, text boxes, links, etc) placing them into new locations or replace them with other elements to create variations of your Web Page. When the page is served to a visitor those variations 'flip' into view. Just like Google, these visual Landing Page Builders capture clicks on HTML elements for future analysis. Sounds pretty good doesn't it? Sure it does, they eliminated the manual placement of script in the Web Page, well almost...Of course to enable this magic you need to place script into your page. Darn! That's not a big deal for a seasoned developer but for a small business owner that may be a show stopper. And just like Google once the Experiment has expired you will need to take the winning variations and build a page from scratch and then post it to your site. Again you need a developer to put the winning Page into 'production'. And just like Google, we are back to a manual process! Strike Two!
To increase Conversions and potentially generate Revenue on your page, your page needs to generate a reaction! That reaction is typically captured in a Web Form. Whether you use Google or Visual Website Optimizer or any other tool currently on the Internet for A/B Testing, they all recommend some kind of Web Form to capture input from a user. But like all current Landing Page Builders with A/B Testing they require script, HTML coding and all require a developer to put the winning page together when the experiment ends. Of course that was so yesterday.
We won't get to Strike Three, I promise. If your are interested in the answer to A/B Testing where there is No Script, Zero, Zilch and a tool that generates the Winning Page before the Experiment Ends! Click here!